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Showing 1324 of 25 insights
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StepUpiq Team Apr 17, 2026 Gadgets & Personal Tech
Why Foldable Phones Are Finally Practical in India
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Samsung Z Fold6, Z Flip6, and the new OnePlus Open 2. Used three foldables across 6 months in Indian conditions (heat, dust, pocket abuse). Here is what changed — and the one issue that hasn't.
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StepUpiq Team Apr 14, 2026 Marketing
Why Indian Brands Are Going Vernacular in 2026
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Sharechat, Moj, and Josh have 400M+ active users. Most Indian brands still market only in English. Here is what shifts when you go regional — and where it backfires.
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StepUpiq Team Apr 10, 2026 Commerce & Lifestyle Brands
The Subscription Box Economy in Indian E-Commerce
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Sleepy Owl, The Whole Truth, and Country Bean are quietly building Rs 50+ Cr ARR on monthly subscription boxes. Here is why the model finally works in India.
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StepUpiq Team Apr 8, 2026 Sports Neutral
Marathon Running in India — The Real Costs
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Training is "free" but the year of preparation costs ₹40-60K once shoes, race fees, and nutrition add up.
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StepUpiq Team Mar 30, 2026 Videography
Indie Filmmaking Budgets in India 2026
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Producing an indie short, web series, or feature in India in 2026: real numbers across pre-production, shoot, post, and festival circuit. With case studies from 3 recent releases.
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StepUpiq Team Mar 29, 2026 Photography Mixed
Wedding Photography Pricing in India Is Completely Irrational
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Same work, ₹40K to ₹4L price range. The brand premium is real and growing.
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StepUpiq Team Mar 18, 2026 Technology Positive
India's Open Source Moment — Why Now
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A new generation of Indian engineers are landing on the OSS leaderboards — and getting hired into ₹1Cr+ remote roles.
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StepUpiq Team Mar 18, 2026 Commerce & Lifestyle Brands Negative
Why Most Indian Skincare Routines Are Overcomplicated
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You don't need 12 products. Four products done daily beats twelve products done randomly.
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StepUpiq Team Mar 15, 2026 Home Appliances Mixed
Why Inverter ACs Aren't Always Better for Indian Homes
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Inverter premium pays back in 3-4 years for heavy users. For modest cooling needs, fixed-speed still wins on TCO.
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StepUpiq Team Mar 5, 2026 Autos & Vehicles Positive
EV Adoption in India Is Faster Than the Numbers Suggest
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New-car EV share crossed 4% in 2025. In the metros, it's already 12%+ and accelerating.
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StepUpiq Team Mar 3, 2026 Finance Positive
UPI Payments and the Future of Digital India
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UPI crossed 15 billion transactions in a single month — and India just exported the rails to seven countries.
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StepUpiq Team Feb 26, 2026 Education & Learning Negative
Why CAT Coaching Centres Are a Bad Use of Money
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TIME, IMS, CL — they all teach the same syllabus from the same material. The ₹40K-1L price tag is a brand premium, not value.
Showing 13–24 of 25 insights
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