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Showing 1318 of 18 insights
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StepUpiq Team Apr 3, 2026 Marketing Negative
The Influencer Marketing Bubble in India Is About to Pop
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CAC from creator collabs has tripled in two years while average sales per collab dropped 40%. The math is breaking.
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StepUpiq Team Apr 2, 2026 Health & Wellness Mixed
Why Most Indian Gym Memberships Are Wasted Money
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68% of Indian gym memberships go unused after month 3. The pattern is predictable and avoidable.
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StepUpiq Team Apr 1, 2026 Videography Positive
DaVinci Resolve Is Eating Premiere's Market in India
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Free, more powerful colour grading, better performance on mid-spec machines. The migration is happening fast.
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StepUpiq Team Mar 31, 2026 Gaming Mixed
Why Steam Deck Killed Mid-Range PC Gaming in India
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A ₹40K Steam Deck plays the same library as a ₹70K mid-range PC. The economics broke.
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StepUpiq Team Mar 4, 2026 Sports Positive
IPL Salaries Are a Bubble — But Not One That Will Pop
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IPL auction prices crossed ₹25Cr per player. The math is uneconomic for franchises — but the broadcast money keeps inflating.
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StepUpiq Team Mar 2, 2026 Technology Mixed
The State of AI Jobs in India — Hype vs Reality
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The AI gold rush is real for the top 2% — and a slog for everyone else applying with a six-month bootcamp on their resume.
Showing 13–18 of 18 insights
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